16 Января 2016
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Заработок в интернете
Если вы решили наладить торговлю в интернете, обязательно все тщательно продумайте. Многие не видят трудностей в создании такого бизнеса, но они существуют. Рассмотрим основные моменты, которым стоит уделить внимание.
Товар
В сети Интернет есть множество различных магазинов. Эти магазины можно разделить на два вида, те, в которых продаются реальные товары, и те, где можно получить временный доступ к чему-либо или что-то скачать.
Чтобы прибыль была хорошей, надо внимательно подходить к выбору товарной группы, правильно продвигать свой товар. Некоторым удается быстро найти такой вариант, а некоторым приходится потратить на выполнение этой задачи немало времени.
Сайт
Важную роль в успехе всего бизнеса играет создание и продвижение веб сайта. Важно, чтобы сайт, через который будет работать интернет-магазин, был сформирован с учетом таких правил:
- удобная навигация – человек должен максимально просто создавать заказ, нужно, чтобы было как можно меньше формальностей и незначительное количество кликов;
- удобный поиск нужной позиции – для быстрого поиска товара необходимо наличие сервисов и каталогов;
- своевременное обновление информации – представленная на сайте информация всегда должна быть актуальной и правдивой.
Продвижение
Многие считают, что для получения прибыли главное сделать сайт и рекламу. На самом деле главная задача – выбор концепции. Этот вопрос не менее важен, чем разработка сайта. Концепцию можно построить как самостоятельно, так и с помощью специалиста.
Заниматься продвижением интернет-магазина непросто. Необходимо применить комплексный подход, то есть совместить продвижение поисковое и непоисковое. Очень эффективным способом продвижения считается агрегация. В сети можно найти сервисы, на которых происходит закачивание списков товаров и цен с определенных сайтов. Эта информация доступна посетителям таких сервисов. Заинтересованные люди перейдут по ссылке, и попадут на сайт конкретного интернет-магазина. Немалое значение имеет наличие собственной партнерской программы.
Продажа и доставка
На сайте должны быть предоставлена полная контактная информация, клиентам нужно предложить несколько способов оплаты:
- оплата наличными или картой через специальное устройство после доставки товара курьером;
- прием платежей электронными деньгами или кредиткой через сайт;
- безналичный расчет от физлица или юрлица.
Надо позаботиться об организации работы службы доставки. Важно, чтобы люди, работающие в службе доставки, были вежливыми, стрессоустойчивыми и сообразительными.
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